The Barcelona Open Banc Sabadell – 69th Conde de Godó Trophy is back this year with full force, returning to the scale it had before the pandemic. From April 16 to 24, 2022, tennis lovers have an unmissable appointment with the #BCNOpenBS, which will once again take place on the iconic courts of the Royal Barcelona Tennis Club – 1899.

Following the resounding success of our #BCNOpenBSLover initiative last year, where we extended the passion for tennis and the tournament to the entire digital community, we’re back with a new proposal that brings together several digital actions introducing fresh advancements to the tournament. And, just like last year, all these actions will be tied to various ticket giveaways for enjoying the Barcelona Open Banc Sabadell and an exclusive experience on the day of the final.

#BCNOpenBSLover is back, packed with exciting new features

We’ll kick off on Friday, April 1, with a social media giveaway. Here are all the details on how to participate:

  • From April 1 to April 13 at 10:00 am, we’re launching the first giveaway where participants can win tickets to enjoy the tournament’s grand final taking place on April 24.
  • To participate, simply upload a video on Twitter or Instagram showcasing your skill, talent, or just hitting the ball with the racket.
  • Use the hashtag #BCNOpenBSLover and tag the official tournament account @bcnopenbs and Banco Sabadell’s @BancoSabadell. (Remember that for us to see your content, your profile must be public, and for Instagram, only videos posted in the feed will count – stories won’t be considered.)
  • On April 14, we will announce the lucky winner after conducting the draw before a notary. You can check the legal terms here.

Gamification lands at #BCNOpenBS with our Phygital space

Another exciting new addition this year is the chance for tournament attendees to enjoy a unique gamification experience in the shopping area. This is our Phygital space where kids and adults alike can test their skills, reflexes, and memory on an interactive screen. Plus, everyone who shares a photo or video on social media playing on the screen can also enter a draw to win tickets to the semi-final. To participate:

  • From April 16 at 9:00 am to April 21 at 6:00 pm, we’re launching the second giveaway where attendees who participate in Banco Sabadell’s Phygital space at the tournament can win tickets to the tournament semi-final taking place on April 23.
  • To participate, simply upload a photo or video on Twitter and/or Instagram playing one of the challenges we’ll present on the interactive screen.
  • Use the hashtag #BCNOpenBSLover and tag @BancoSabadell (Remember that your profile must be public for us to see your content, and on Instagram, only videos posted in the feed count – stories won’t be considered).
  • On April 22, we’ll announce the lucky winner after conducting the draw before a notary. You can check the legal terms here.

The best tennis action is also happening in the Metaverse

Cutting-edge technology breaks new ground this year at the tournament’s commercial area with our #SabadellTenisMetaverso initiative. In this instance, attendees will have access to an innovative space we’ve developed in collaboration with Accenture.

In #SabadellTenisMetaverso, you can immerse yourself in the Tennis Metaverse through a fully immersive virtual reality experience. Using Oculus glasses and controllers, essential tools for interacting in this Metaverse, you’ll be transported to the virtual locker rooms of the Royal Barcelona Tennis Club – 1899, where we’ll provide you with instructions to access the tennis court. Once there, pick up the balls from the court, place them in the baskets, and then lift the coveted tournament trophy.

If you share this experience on social media, you can also enter a draw for tickets to the final. Here’s how to participate:

  • From April 16 at 9:00 am to April 21 at 6:00 pm, in addition to enjoying the Phygital space, you can also explore the Tennis Metaverse. Share your experience to win tickets to the tournament semi-final on April 23.
  • To participate, just upload a photo or video on Twitter and/or Instagram within the Metaverse space.
  • Use the hashtag #SabadellTenisMetaverso and tag @BancoSabadell (Remember that your profile must be public for us to see your content, and on Instagram, only videos posted in the feed count – stories won’t be considered).
  • On April 22, we will announce the lucky winner after conducting the draw before a notary. You can check the legal terms here.

An exclusive, fantastic experience to close the tournament

On the day of the singles final of the Barcelona Open Banc Sabadell – 69th Conde de Godó Trophy, we bring you a unique proposal that will be the grand finale to this special edition. On April 24, the center court at the Royal Barcelona Tennis Club – 1899 will host the much-anticipated match that will crown this year’s #BCNOpenBS champion, and all attendees will find an original Smart Sitting feature in their seats. By scanning the QR code and/or contactless option on your seat with your smartphone, you can access an exclusive backstage tour of the tournament with its director, tennis player David Ferrer.

Share this video on your social media, and you’ll enter the draw for a unique experience. To participate:

  • On April 24, the day of the tournament final, we’re holding our final giveaway of this edition, featuring an exclusive experience of heading down to the center court after the singles match to collect clay from the court as a souvenir and receive a tennis ball signed by the winner.
  • To participate, share the exclusive tour video with David Ferrer, accessible via the QR code and/or contactless option on your Smart Sitting seat, on your social media before the end of the second set of the match.
  • Use the hashtag #BCNOpenBSLover and tag @BancoSabadell (Remember that your profile must be public for us to see your content, and on Instagram, only videos posted in the feed count – stories won’t be considered).
  • On April 24, we’ll announce the lucky winner after the draw. The legal terms of the giveaway will be published shortly.