The Welcome Hub branches were created with the aim of offering specialised banking service to international customers who come to live, invest or work in Spain. With a pioneering model within the banking sector, we provide an accessible, personalised service, tailored to the needs of each customer.
All this is possible thanks to a team of 22 highly specialised professionals, able to provide services in 12 different languages.
“Our team, thanks to its specialisation and commitment, becomes the driving force that makes it possible for these branches to provide a great service, 100% tailored to the needs of each customer” Roger Pi, manager of the Barcelona Welcome Hub branch
Impact of Welcome Hub offices on international customers
We have branches located in Barcelona (opened in January 2022) and Madrid (opened in April 2024). In a very short time, they have established themselves as a point of reference for international customer service in Spain.
“Each customer has their own story, so we believe that personalising their experience is what really makes the difference. Being able to adapt to their needs, whether it’s in their language or offering them concrete solutions, is key to building trust.” David Infantes, manager of the Madrid Welcome Hub branch
The results speak for themselves:
A team that makes the difference in personalised service
Behind these results is a team committed to serving each customer according to their needs. Welcome branches are a clear example of how specialisation and accessibility build trust.
We invite you to learn more about Welcome Hub branches in the following video. Press play and get to know them a little better.
